A key element of customer relationship management is to?

Question: A key element of customer relationship management is to? 

A key element of customer relationship management is to understand the needs and preferences of the customers. This can help businesses to tailor their products and services to meet the expectations and satisfaction of their target market. By collecting and analyzing data from various sources, such as surveys, feedback, transactions, social media, etc., businesses can gain insights into the behavior, preferences, and loyalty of their customers. This can help them to improve their marketing strategies, customer service, and product development.