Explain five methods of entering international marketing?


Question: Explain five methods of entering international marketing?

There are several methods of entering international marketing, including exporting, licensing, franchising, joint ventures, and wholly-owned subsidiaries. Exporting involves selling products or services to a foreign market from the home country. Licensing allows a foreign company to use the trademark, patent, or technology of a company in exchange for a fee. Franchising involves granting a foreign company the right to use the name and business system of a company in exchange for a fee and a percentage of profits. Joint ventures involve partnering with a foreign company to create a new business entity, while wholly-owned subsidiaries involve setting up a new company in a foreign market. Each method has its advantages and disadvantages, and companies must carefully consider their options before entering international marketing.



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