Explain three features of merchandising in product marketing?


Question: Explain three features of merchandising in product marketing?

Merchandising in product marketing involves the presentation and promotion of products in retail settings to increase sales. Three key features of merchandising include visual appeal, product placement, and pricing strategies. Visual appeal involves creating an attractive and eye-catching display that showcases the product's features and benefits. Product placement involves positioning the product in a way that maximizes its visibility and accessibility to consumers. Pricing strategies involve setting prices that are competitive, yet still profitable, and using promotions and discounts to attract customers. By focusing on these key features, merchandising can help increase sales and enhance the overall customer experience.


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