What are five marketing strategies that retailers spend half of their annual budget on?

Question: What are five marketing strategies that retailers spend half of their annual budget on?

There are numerous marketing strategies that retailers can use to promote their products and attract customers. However, five strategies that retailers often spend a significant portion of their annual budget on include:-

1. Advertising: This involves promoting products and services through various mediums such as TV, radio, print, digital ads, and billboards.

2. Sales promotions: This involves short-term tactics such as discounts, coupons, and special offers to incentivize customers to make a purchase.

3. Public relations: This involves managing the company's reputation and relationships with the media, customers, and other stakeholders.

4. Content marketing: This involves creating valuable content such as blog posts, videos, and social media posts to engage with customers and build brand awareness.

5. Influencer marketing: This involves partnering with social media influencers to promote products and services to their followers.

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