What is the term used to describe product attributes that attract certain customers and can be used to form the competitive position of a firm?


Question: What is the term used to describe product attributes that attract certain customers and can be used to form the competitive position of a firm?

The term used to describe product attributes that attract certain customers and can be used to form the competitive position of a firm is competitive dimensions. These dimensions are the set of attributes that customers perceive as important and that a company's product or service can deliver better than its competitors . They can be used to differentiate a company's products from its competitors and to form the competitive position of a firm. 


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