Which company operates the ultamate rewards program?


Question: Which company operates the ultamate rewards program?

The Ultamate Rewards program is operated by Ulta Beauty, which is the largest beauty retailer in the United States. This loyalty program is a significant aspect of Ulta Beauty's customer engagement strategy, offering points per dollar spent that can be redeemed for products and services. With over 38 million members, Ultamate Rewards has been a key differentiator in the competitive beauty retail sector.

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