Why is strategic planning relevant to the practice of public relations?

Question: Why is strategic planning relevant to the practice of public relations?

Strategic planning is essential in public relations because it aligns PR activities with organizational goals, ensuring efficient resource use and consistent messaging. It prepares organizations for crises, facilitates effective stakeholder engagement, and provides a framework for measuring campaign success. By setting clear objectives and allowing for adaptability, strategic planning enhances the effectiveness of PR efforts, contributing significantly to the organization's overall success.

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