Why is it important for companies to invest in building a complete data and analytics platform?

Question: Why is it important for companies to invest in building a complete data and analytics platform? 

Investing in building a complete data and analytics platform for companies is very important. Because it creates awareness of what the business can do to improve the process. Furthermore it keeps on producing new ideas and priority to improve the cultural support and growth mindset and business process. Also it generates international by scolding charge at one place. and thereby converts it into easily usable information at high speed.