Question: Explain the meaning of any five components of micro environment?
The micro environment is the set of factors that affect the performance of a business or organization. It includes the internal factors, such as employees, managers, and owners, as well as the external factors, such as customers, suppliers, competitors, and intermediaries. Here are five components of the micro environment and their meanings:
- Employees: They are the people who work for the organization and carry out its activities. They are essential for the success of the business, as they provide skills, knowledge, creativity, and motivation. Employees also influence the organizational culture and values.
- Managers: They are the people who plan, organize, lead, and control the activities of the organization. They are responsible for setting goals, strategies, policies, and procedures. Managers also coordinate and supervise the work of employees and evaluate their performance.
- Owners: They are the people who own the organization or have a stake in it. They provide financial resources and capital for the business. Owners also have the power to make decisions and influence the direction of the organization.
- Customers: They are the people who buy or use the products or services of the organization. They are the main source of revenue and profit for the business. Customers also have expectations and preferences that affect the demand and satisfaction of the products or services.
- Suppliers: They are the people or organizations that provide the raw materials, components, equipment, or services that are needed for the production or operation of the organization. They affect the quality, cost, availability, and delivery of the products or services.
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