How do advertisers use data to know which products would most likely appeal to you?

Question: How do advertisers use data to know which products would most likely appeal to you?

Have you ever wondered how advertisers seem to know exactly what you want to buy? How do they target you with personalized ads that match your interests, preferences and needs? The answer is data. Data is the fuel that powers the advertising industry, and it is collected from various sources, such as your online behavior, your social media profiles, your purchase history, your location and more. Advertisers use data to create detailed profiles of potential customers, segment them into different groups based on their characteristics and preferences, and then design and deliver ads that are most likely to appeal to them. This process is called data-driven advertising, and it is becoming more sophisticated and effective as technology advances.

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