The only direct communication ticket holders who arrived on a barren island received from the organizers was a single e-mail saying, “the festival is being postponed until we can further assess if and when we are able to create the high-quality experience we envisioned.” based on the contingency model of media selection, what level of media richness did this portray, and was it the right amount? Skip to main content

The only direct communication ticket holders who arrived on a barren island received from the organizers was a single e-mail saying, “the festival is being postponed until we can further assess if and when we are able to create the high-quality experience we envisioned.” based on the contingency model of media selection, what level of media richness did this portray, and was it the right amount?

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Question: The only direct communication ticket holders who arrived on a barren island received from the organizers was a single e-mail saying, “the festival is being postponed until we can further assess if and when we are able to create the high-quality experience we envisioned.” based on the contingency model of media selection, what level of media richness did this portray, and was it the right amount?

The e-mail sent to the direct communication ticket holders on the barren island reflects a low level of media richness according to the contingency model of media selection. Let's break it down:


1. Media Richness Theory (MRT):

   - MRT categorizes communication media based on their ability to reproduce information effectively.

   - Rich media (e.g., face-to-face conversations, video conferencing) are better suited for complex, equivocal issues.

   - Lean media (e.g., emails, memos) are more appropriate for simple, certain messages².


2. Assessment of the E-mail:

   - The e-mail provided minimal cues and lacked visual social cues (such as gestures or body language).

   - It did not allow for immediate feedback or real-time interaction.

   - Considering the situation (postponement of a festival), the e-mail's simplicity aligned with the need to convey straightforward information².


3. Was It the Right Amount?:

   - Given the context (barren island, festival postponement), the e-mail's low richness was appropriate.

   - A more elaborate medium (e.g., video conference) might have been excessive and unnecessary for this specific message.

   - The organizers aimed for clarity and efficiency, which the e-mail achieved².


In summary, the e-mail's low richness was suitable for conveying the essential information without overwhelming the recipients. 

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