Write a breif note on international marketing of services.

Question: Write a breif note on international marketing of services.

International marketing of services is the process of delivering a service across national borders to meet the needs and expectations of customers in different countries. Services are intangible, heterogeneous, inseparable and perishable, which pose unique challenges and opportunities for marketers. Some examples of services that are marketed internationally are tourism, education, health care, entertainment, consulting and transportation.

To succeed in international marketing of services, marketers need to consider the following factors:

- The cultural, legal, political and economic environment of the target market, which may affect the demand, preferences and perceptions of customers for the service.

- The service quality and customer satisfaction, which are influenced by the service delivery process, the service provider's competence and attitude, and the physical evidence of the service.

- The service adaptation and standardization, which refer to the degree to which the service is modified or kept consistent across different markets to meet customer expectations and local requirements.

- The service pricing and distribution, which involve setting the appropriate price and choosing the best channels to deliver the service to customers in different locations.

- The service promotion and communication, which include developing an effective marketing mix to inform, persuade and remind customers about the service and its benefits.

International marketing of services can offer many benefits for both the service provider and the customer, such as increased market share, revenue and profitability, enhanced customer loyalty and satisfaction, improved service quality and innovation, and greater social and environmental responsibility.