Evaluate the role of social media in association with the elections or during campaigning?

Question: Evaluate the role of social media in association with the elections or during campaigning?

Social media has revolutionized the landscape of political campaigning, offering a platform for unprecedented levels of engagement, mobilization, and discourse. It has become a critical tool for candidates to communicate directly with voters, bypassing traditional media channels. The immediacy and reach of social media allow for the rapid dissemination of campaign messages and the ability to tailor content to specific demographics. However, this also presents challenges, such as the spread of misinformation and the manipulation of public opinion through targeted campaigns. The role of social media in elections is multifaceted, serving both as a means for genuine political engagement and as a battleground for influence. As such, it is essential for electoral integrity measures to evolve in response to the changing dynamics of digital campaigning.

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